Strategic Giving from Partners

At Apex Care Foundation, we are proud to be supported by a growing network of values-aligned organisations that contribute to our mission through structured, purpose-driven giving.

We call this approach strategic giving – a model where companies commit to sustainable, transparent financial support based not on ad-hoc donations, but on long-term shared outcomes.

What Is Strategic Giving?

Strategic giving is a partnership-based funding model where an organisation:

• Commits a portion of its operational profits to the Foundation

• Integrates charitable giving into its core business strategy

• Aligns its impact goals with our mission of supporting vulnerable children and communities

• Engages with the charity not only financially, but as an advocate and ambassador

This ensures that contributions are consistent, predictable and scalable – allowing us to plan programmes with confidence and sustainability in mind.

Why It Works

Unlike traditional corporate giving, which can be short-term or disconnected from business operations, strategic giving creates deeper alignment and shared purpose.

It benefits both parties by:

• Providing a stable funding base for Apex Care Foundation

• Helping partner companies demonstrate corporate responsibility and social impact

• Creating opportunities for staff engagement, joint campaigns and storytelling

• Embedding social values into day-to-day business activity

How Partnerships Are Structured

Each partnership is tailored to the business’s capacity and goals. Typically, our partners commit:

• A fixed annual donation

• A percentage of annual profit (e.g. 1–2%)

• A contribution linked to product sales or service milestones

• Shared fundraising or matched giving schemes

In return, we offer regular reporting, collaborative impact stories, co-branded initiatives and recognition across our platforms (where agreed).

Alignment and Integrity

We only partner with organisations whose values align with ours – those who prioritise ethical practice, community impact and long-term social change.

All agreements are transparent, clearly documented and regularly reviewed to ensure they continue to serve the best interests of our beneficiaries.

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Strategic giving is more than a financial transaction – it’s a relationship. One that enables organisations to make a meaningful, measurable difference in the world while helping us scale our mission and reach those who need it most.