The 1% Contribution Model

Apex Care Foundation is supported by a unique, values-based funding framework known as the 1% contribution model – a simple but powerful commitment that enables long-term, scalable impact.

This model invites partner companies to commit 1% of their annual profits to our charitable work, embedding philanthropy into their operations and turning business success into direct social good.

How the Model Works

Participating organisations pledge to contribute 1% of their annual profits to Apex Care Foundation. These funds are used to:

• Deliver frontline support across our core focus areas

• Expand the reach and depth of our programmes

• Strengthen community-based solutions and grassroots partnerships

• Build long-term capacity without relying on high-volume fundraising

The structure is clear, predictable and easy to implement – a fixed percentage, once a year, with high transparency and maximum impact.

Why It Matters

This model:

• Provides sustainable, unrestricted funding for core programmes and strategic development

• Reduces fundraising pressure, allowing us to focus more on delivery than appeals

• Aligns business growth with community impact, making every successful year a shared achievement

• Demonstrates purpose and leadership in a practical, measurable way

Benefits for Participating Organisations

• A clear and ethical commitment to social good

• Public recognition as a purpose-led partner (where agreed)

• Opportunities for staff involvement, joint storytelling and collaborative campaigns

• A simple and credible CSR mechanism that scales with business performance

Governance and Transparency

All 1% contributions are:

• Formalised through a partnership agreement

• Used solely to support our charitable objectives

• Tracked and reviewed through internal reporting and impact evaluation

• Managed with full transparency and compliance with charity regulations

We value trust. Our partners support us not to check a box, but because they believe in building a better world through meaningful, principled giving.

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The 1% contribution model is more than a number. It’s a statement of shared purpose – where ethical business becomes a force for good, and children and communities gain the resources they need to thrive.